Microsoft is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface tablet lineup. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies.
Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company's 1986 initial public offering, and subsequent rise in its share price, created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion, and in December 2016 bought LinkedIn for $26.2 billion.
|Services||Azure Bing LinkedIn MSDN Office 365 OneDrive Outlook.com TechNet Wallet Windows Store Windows Update Xbox Live|
|Key people||Chairman: John Thompson President: Brad Smith CEO: Satya Nadella Technology advisor: Bill Gates|
|Traded as||NASDAQ: MSFT NASDAQ-100 Component DJIA Component S&P 100 Component S&P 500 Component|
|Products||Windows Office Servers Skype Visual Studio Dynamics Xbox Surface Mobile more...|
|Industry||Computer software Computer hardware Consumer electronics Digital distribution|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Software is 56.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Microsoft sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Microsoft with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|IBM SPSS||Technology / Software||45|
|Microsoft||Technology / Software||45|
|Barnes & Noble||Consumer Brands / Retail/E-tail||45|
|octobre||Insurance / Other||45|
|SunTrust||Financial Services / Banking||45|
|Jack Daniels||Consumer Brands / FMCG||45|
|Burberry||Consumer Brands / Retail/E-tail||45|
|VMWare||Technology / Software||45|
|Gucci||Consumer Brands / Retail/E-tail||45|
|TUI||Travel and Hospitality / Other||45|