Mercantile Bancorporation was the largest bank holding company in Missouri when it was acquired by Firstar Corporation in 1999.
The Mercantile Bank of St. Louis was founded in St. Louis, Missouri in 1850.
In 1996 its chief executive Thomas H. Jacobsen began a series of 24 acquisitions over three years increasing its assets from $15.9 billion to $35.8 billion. One of the biggest acquisitions was that of Mark Twain Bancshares in 1996.
At the time of its acquisition Mercantile was a $36 billion multi-bank holding company headquartered in St. Louis operating 500 locations in Missouri, Iowa, Kansas, Illinois, Arkansas and Kentucky. Its individual components were:
|Founded||1899; 118 years ago (1899) in St. Louis, Missouri as Mercantile Trust Company|
|Area served||Missouri, Illinois, Kansas, Iowa, Arkansas, Kentucky|
|Defunct||September 20, 1999; 17 years ago (1999-09-20)|
|Fate||Acquired by Firstar Corporation|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mercantile Bank Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mercantile Bank Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Mercantile Bank Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.