Melco Crown Entertainment Limited Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

-5

Melco International Development Limited, formerly The Macao Electric Lighting Company Limited, is one of the 100 oldest companies in Hong Kong. It was founded in 1910 and was among the first 100 companies established in Hong Kong. It was listed on the Hong Kong Stock Exchange in 1927. It engages in leisure, gambling and entertainment, technology, and property businesses in Hong Kong, Macau, and the Philippines.

The chairman of Melco is Lawrence Ho, the son of Dr. Stanley Ho, a Hong Kong and Macau billionaire.

In 2004, the company entered a joint venture with the Australian gaming company Crown Limited to establish Melco Crown Entertainment Limited. In 2011, Melco Crown acquired a 60% interest in Studio City Macau, a large-scale integrated resort project on Cotai, Macau.

Quick facts about Melco Crown Entertainment Limited

Formerly called

The Macao Electric Lighting Company Limited

Website

Melco International Development Limited

Headquarters

Hong Kong, People's Republic of China

Founded

1910; 107 years ago (1910)

Key people

Chairman: Mr. Lawrence Ho

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Melco Crown Entertainment Limited's estimated NPS of -5 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Hotels / Resorts is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Melco Crown Entertainment Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Melco Crown Entertainment Limited with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Melco Crown Entertainment Limited

Company Industry Score
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Virgin Media Telecommunications / Cable/TV service -6
NatWest Business Banking Financial Services / Banking -6
Ocado Consumer Brands / Grocery -4
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3
US Airways Travel and Hospitality / Airlines -8

We have estimated the Net Promoter Score of Melco Crown Entertainment Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.