Medical Mutual of Ohio is an American mutual health insurance company. It is the oldest and largest health insurance company based in Cleveland, Ohio, and serves more than 1.6 million customers. Employing 2,500 people, Medical Mutual is one of the biggest employers in downtown Cleveland.
Headquartered in Cleveland’s historic Rose Building, the company also has statewide offices in Cincinnati, Columbus, Dayton, Independence, Richfield, Toledo and Youngstown, as well as an information systems facility in Beachwood. In 2008, Medical Mutual of Ohio ranked 806 out of the top 1,000 corporations in America.
|Products||supplemental health and life insurance|
|Headquarters||Cleveland, Ohio, United States|
|Revenue||$2.0 billion (2008)|
|Key people||Rick Chircosta CEO|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Insurance: Life, Health (Mutual) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Medical Mutual of Ohio sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Medical Mutual of Ohio with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Medical Mutual of Ohio based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.