Media General, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

1

Media General was an American media company based in Richmond, Virginia. The company's origins can be traced back to 1887 when Richmond attorney Joseph Bryan acquired The Richmond Daily Times, which later became The Richmond Times-Dispatch. Joseph Bryan's son, John Stewart Bryan succeeded his father as owner and publisher of the Times-Dispatch, which merged with The Richmond News Leader in 1940 to form Richmond Newspapers, Inc.

After John Stewart Bryan's death in 1944, his son, D. Tennant Bryan led the company into a period of expansion into television, changing the company's name to Media General in 1969. Media General, Inc. began trading on the American Stock Exchange in 1970.

In 1990, J. Stewart Bryan III, great-grandson of Joseph Bryan, became chairman, president and chief executive officer of Media General. The fourth-generation Bryan oversaw the company's expansion into digital media and the sale of Media General's newspaper division to Berkshire Hathaway in 2012. J. Stewart Bryan III remained chairman of Media General until his death on January 23, 2016.

Quick facts about Media General, Inc.

Key people

Warren Buffett (Financier) Mario Gabelli (Financier) J. Stewart Bryan III (Chairman) Vincent L. Sadusky (President and CEO) Deborah A. McDermott (Chief Operating Officer) James F. Woodward (Chief Financial Officer)

Predecessor

Park Communications Spartan Communications Young Broadcasting LIN Media

Headquarters

Richmond, Virginia New York, New York Austin, Texas

Products

Television Internet Newspaper

Industry

Broadcast and Digital

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Media General, Inc.'s estimated NPS of 1 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Broadcasting is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Media General, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Media General, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Media General, Inc.

Company Industry Score
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Accenture Consulting Technology / Other 1
ESPN Consumer Brands / Entertainment 2
Morrisons Consumer Brands / Grocery 2
Mediacom Consumer Brands / Entertainment 2
Chase Financial Services / Banking -1
Vodafone Telecommunications / Wireless Carrier -1
CIGNA Insurance / Health and Life Insurance -1

We have estimated the Net Promoter Score of Media General, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.