Mechel is one of Russia's leading mining and metals companies, comprising producers of coal, iron ore in concentrate, steel, rolled steel products. Headquartered in Moscow, sells its products in Russia and overseas, and is formally known as Public Joint Stock Company Mechel.
|Products||Coking Coal Steam Coal Iron ore in concentrate Raw iron Steel Rolled steel|
|Net income||- US$1.665 billion (2012 US GAAP)|
|Traded as||MCX: MTLR MCX: MTLRP NYSE: MTL|
|Revenue||US$11.3 billion (2012 US GAAP)|
|Operating income||US$898 million (2012 US GAAP)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Steel / Iron Ore is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mechel PAO sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mechel PAO with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Mechel PAO based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.