Estimated Net Promoter Score is
Mead Johnson Nutrition Company is a major manufacturer of infant formula both domestically and globally with its flagship product Enfamil. The company dates back to a firm created by Edward Mead Johnson, one of the co-founders of Johnson & Johnson, who created his own business in 1895, which was renamed Mead Johnson & Company in 1905. The company was majority owned by Bristol-Myers Squibb after an acquisition in 1967, but was spun off in 2009 as an independent firm. 10 February 2005
The company had global sales of $2.83 billion in 2009, with two-thirds of its revenue coming from outside the United States, where declining birth rates have led to a reduced market share. The company is gaining a presence in such emerging markets as the People's Republic of China, Thailand, Malaysia, Indonesia, and Vietnam and is also starting to develop a presence in India. Enfamil, the company's flagship brand, commanded 11.7% of the $22.3 billion market for infant formula worldwide in 2008.
In February 2017, British consumer goods company Reckitt Benckiser bid $16.7 billion for the company.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Packaged Foods is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mead Johnson Nutrition Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mead Johnson Nutrition Company with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Mead Johnson Nutrition Company based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.