McDonald's Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Quick facts about McDonald's

Founded McDonald's: May 15, 1940; 76 years ago (1940-05-15) San Bernardino, California McDonald's Corporation: April 15, 1955; 62 years ago (1955-04-15) Des Plaines, Illinois
Website This box: view talk edit
Products Hamburgers chicken french fries soft drinks milkshakes salads desserts coffee breakfast
Founders McDonald's: Richard and Maurice McDonald McDonald's Corporation: Ray Kroc
Key people Andrew J. McKenna (Chairman) Steve Easterbrook (President and CEO)

Net Promoter Score for Top Brands compared with McDonald's

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Fast Food is 40.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If McDonald's sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of McDonald's with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

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Consumer Brands / Fast Food companies with similar Net Promoter Score

Company Score
McDonald's -8
KFC 14
Starbucks 77
Pizza Hut 78

Other companies with Net Promoter Score similar to McDonald's

Net Promoter Score benchmark sources

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