McCormick & Company is a Fortune 1000 company that manufactures spices, herbs, and flavorings for retail, commercial, and industrial markets. The company began in 1889 in Baltimore, Maryland, United States. One hundred years later, McCormick moved from downtown Baltimore to the suburb of Hunt Valley, Maryland. McCormick has approximately 8,000 employees. The company is headquartered in Sparks, Maryland.
Its brands include McCormick; Zatarain's, Lawry's, Old Bay Seasoning, Mojave Foods, Thai Kitchen and Simply Asia ; Aeroplane Jelly and Keen's Mustard.
|Traded as||Common NYSE: MKC.V Common non-voting NYSE: MKC S&P 500 Component (MKC)|
|Revenue||US$ 4,123.4 million (2013) US$ 4,014.2 million (2012)|
|Total assets||US$ 4,449.7 million (2013) US$ 4,165.4 million (2012)|
|Total equity||US$ 1,947.7 million (2013) US$ 1,700.2 million (2012)|
|Operating income||US$ 550.5 million (2013) US$ 578.3 million (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food Consumer Products is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If McCormick sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of McCormick with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of McCormick based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.