Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. In 2014, it ranked #403 on the Fortune 500 list. The products and brands it produces include Fisher-Price, Barbie dolls, Monster High dolls, Ever After High dolls, Winx Club dolls, Hot Wheels and Matchbox toys, Masters of the Universe toys, American Girl dolls, board games, and WWE Toys. In the early 1980s, Mattel produced video game systems, under both its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 nations. The company operates through three business segments: North America, international, and American Girl. It is the world's largest toy maker in terms of revenue. On January 17, 2017 Mattel named Google executive Margaret "Margo" Georgiadis as its next CEO.
The company's name is a portmanteau of those of Harold "Matt" Matson and Elliot Handler, who founded the company in 1945.
|Key people||Rob Hudnut (executive producer and chief story strategist) Julia Pistor (executive producer of feature films) Margaret Dean (director of production) Lloyd Goldfine (producer)|
|Traded as||NASDAQ: MAT NASDAQ-100 Component S&P 500 Component|
|Revenue||US$6.023 billion (2014) US$6.484 billion (2013)|
|Operating income||US$653.7 million (2014) US$1.168 billion (2013)|
|Net income||US$498.9 million (2014) US$903.9 million (2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Toys, Sporting Goods is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mattel sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mattel with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Mattel based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.