Mastercard Incorporated or Mastercard Worldwide is an American multinational financial services corporation headquartered in the Mastercard International Global Headquarters, Purchase, New York, United States, in Westchester County. The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a suburb of St. Louis, Missouri. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "Mastercard" brand debit and credit cards to make purchases. Mastercard Worldwide has been a publicly traded company since 2006. Prior to its initial public offering, Mastercard Worldwide was a cooperative owned by the more than 25,000 financial institutions that issue its branded cards.
Mastercard, originally known as Interbank/Master Charge, was created by several California banks as a competitor to the BankAmericard issued by Bank of America, which later became the Visa credit card issued by Visa Inc. From 1966 to 1979, Mastercard was called "Interbank" and "Master Charge".
|Founded||1966; 51 years ago (1966) (as Interbank Card Association) 1979; 38 years ago (1979) (as Mastercard)|
|Headquarters||MasterCard International Global Headquarters, Purchase, New York, United States|
|Key people||Richard Haythornthwaite (Chairman) Ajaypal Singh Banga (President & CEO)|
|Traded as||NYSE: MA S&P 100 Component S&P 500 Component|
|Products||Credit cards, payment systems|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Financial Services / Credit cards is 34.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mastercard sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mastercard with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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