Massachusetts Mutual Life Insurance logo Massachusetts Mutual Life Insurance Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Founded in 1851, Massachusetts Mutual Life Insurance Company is an American mutual life insurance company serving 13 million clients. With headquarters in Springfield, Massachusetts, the company employs over 10,614 employees.

MassMutual was ranked 76th in the Fortune 500 list.

MassMutual provides financial products such as life insurance, disability income insurance, long term care insurance, retirement/401 plan services, and annuities.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company and its affiliated companies and sales representatives. Major affiliates include: Barings LLC, Haven Life Insurance Agency, and OppenheimerFunds, Inc.

Quick facts about Massachusetts Mutual Life Insurance

Founded Springfield, Massachusetts, USA (1851)
Key people Roger W. Crandall, President and CEO
Headquarters Springfield, Massachusetts, USA
Revenue US$ 25 billion (2010)
Industry Financial Services

Net Promoter Score for Top Brands compared with Massachusetts Mutual Life Insurance

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Insurance: Life, Health (Mutual) is 0.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Massachusetts Mutual Life Insurance sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Massachusetts Mutual Life Insurance with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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  • when they placed their order
  • what number of orders they made?

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Other companies with Net Promoter Score similar to Massachusetts Mutual Life Insurance

We have estimated the Net Promoter Score of Massachusetts Mutual Life Insurance based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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