Masergy Communications Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is

71

Masergy Communications's Net Promoter Score is based on responses to a single question, typically on a scale from 0 to 10:

"How likely are you to recommend Masergy Communications to a friend or colleague?

Masergy Communications's promoters are those who respond with a score of 9 to 10, and they are likely to create most value, such as buying more, remaining customers for longer, and making more positive referrals to other potential customers. Detractors, responding with a score of 0 to 6 are believed to be less likely to exhibit the value-creating behaviors.

Responses of 7 and 8 are labeled passives, and their behavior falls in the middle of promoters and detractors.

The Net Promoter Score of Masergy Communications is a number from -100 to 100 calculated by subtracting the percentage of detractors from the percentage of customers who are Promoters.

Technology / Software companies with similar Net Promoter Score

Company Score
Masergy Communications 71
2U 70
Codero Hosting 70
WordPress 73
INetU 74
Softcat 67
UKFast 75
Bronto 77
ZOOM INTERNATIONAL 77
Crawford Technologies Inc. 63

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Masergy Communications's NPS of 71 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Software is 56.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Masergy Communications sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Masergy Communications with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Masergy Communications

Company Industry Score
Minted Consumer Brands / Retail/E-tail 71
Westfield Health Insurance / Health and Life Insurance 71
Roku Consumer Brands / Entertainment 71
Masergy Communications Technology / Software 71
Accolade Heatlh Assistants Healthcare / Hospitals and Care institutions 70
2U Technology / Software 70
Ooma Telecommunications / Other 70
Codero Hosting Technology / Software 70
Wallsall Manor Hospital Healthcare / Hospitals and Care institutions 72
Maplin Consumer Brands / Electronics 72

Net Promoter Score benchmark sources

Score Date Source
71 2018-09-11 https://www.businesswire.com/news/home/20180710005555/en/Masergy%E2%80%99s-2018-Net-Promoter-Score-Caps-Fiscal
66 2015-06-25 http://www.lightreading.com/nfv/nfv-strategies/masergy-to-launch-global-enterprise-nfv-service/d/d-id/716553
61 2015-02-04 http://www.newsmaker.com.au/news/34013/masergy-recognized-by-2015-stevier-awards-program-for-sales-customer-service#.VNsmZLDF_Iw
61 2014-12-11 http://customergauge.com/news/nps-news-bridgestone-set-apple-style-store-innovation/

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