The Brunswick Boat Group, headquartered in Knoxville, Tennessee, United States, is the largest maker of pleasure boats in the world. The company's net sales were US$1.7 billion in 2008, and US$1.0 billion in 2012. The Boat Group makes Sea Ray, Bayliner and Meridian pleasure boats; Boston Whaler offshore fishing boats; and Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft fishing, deck and pontoon boats. Brunswick is one of the largest boat makers by units in Europe, with Quicksilver, Uttern and Valiant boat brands. In New Zealand, Brunswick also owns the Rayglass boat brand. Brunswick markets its specialty boats through Brunswick Commercial and Government Products. Attwood and Kellogg boat parts and accessories, once a part of the group, are now a part of the Mercury Marine group.
|Subsidiaries||Bayliner, Boston Whaler, Lowe Boats, Sea Ray|
|Headquarters||Knoxville, Tennessee, U.S.|
|Revenue||US$1.0 billion (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Marine Transportation is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Marine Products Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Marine Products Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Marine Products Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.