Marcus Corporation (The) logo Marcus Corporation (The) Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-1

The Marcus Corporation is a publicly held company headquartered in Milwaukee, Wisconsin. The company operates two principal divisions: Marcus Theatres and Marcus Hotels and Resorts. One of the company's principal assets, Baymont Motels, was sold to La Quinta Corporation in 2003. Marcus Cable, which merged in 1998 with Charter Communications, was founded by a member of the Marcus family, but held no direct corporate connection to Marcus Corporation itself.

Marcus Corporation was founded on November 1, 1935 by Ben Marcus with the purchase of a single movie theatre screen in Ripon, Wisconsin. It was also a restaurant franchisee, operating the Marc's Big Boy affiliate of the Big Boy Restaurants chain and serving as the Milwaukee area franchise for Kentucky Fried Chicken. Marcus sold the KFC franchises by 1992 and closed the last Marc's in 1995.

Quick facts about Marcus Corporation (The)

Area served Marcus Theatres: Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, and Ohio. Marcus Hotels and Resorts: Arizona, California, Illinois, Minnesota, Missouri, Nevada, Ohio, Oklahoma, Texas, and Wisconsin.
Founded Milwaukee, Wisconsin, United States (November 1, 1935; 81 years ago (1935-11-01))
Key people Gregory S. Marcus (President and CEO) Stephen H. Marcus (Chairman)
Divisions Divisions Marcus Theatres Marcus Hotels and Resorts
Headquarters Milwaukee, Wisconsin, United States

Net Promoter Score for Top Brands compared with Marcus Corporation (The)

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Movies / Entertainment is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Marcus Corporation (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Marcus Corporation (The) with your own without any further context is not that useful.

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Other companies with Net Promoter Score similar to Marcus Corporation (The)

We have estimated the Net Promoter Score of Marcus Corporation (The) based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.