Mailchimp logo Mailchimp Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Mailchimp is an email marketing service and the trading name of its operator, an American company, founded in 2001. By June 2014 it was sending over 10 billion emails per month on behalf of its users.

Mailchimp began as a paid service and added a freemium option eight years later. It was originally going to be called ChimpMail, but the name was changed after the company discovered that they could not get that domain name.

The company's logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications.

As a podcast advertiser, Mailchimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor. Mailchimp's role as a sponsor made it into a spoof of the podcast during an episode from Saturday Night Live.

In 2016, Mailchimp was ranked #7 on the Forbes Cloud 100 list.

Quick facts about Mailchimp

Headquarters Ponce City Market, Atlanta, Georgia
Key people Ben Chestnut (Founder CEO)
Parent Rocket Science Group
Industry Email marketing
Products Email marketing

Net Promoter Score for Top Brands compared with Mailchimp

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Software is 58.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Mailchimp sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Mailchimp with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Technology / Software companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to Mailchimp

Net Promoter Score benchmark sources

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