Magna International, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

-2

Magna International Inc. is a Canadian global automotive supplier headquartered in Aurora, Ontario, Canada. In 2014 it was the largest automobile parts manufacturer in North America by sales of original equipment parts, and one of Canada's largest companies. Its operating groups include Magna Steyr, Magna Powertrain, Magna Exteriors, Magna Seating, Magna Closures, Magna Mirrors, Magna Electronics and Cosma International.

Magna manufactures auto parts that are primarily supplied to General Motors, Ford Motor Company, and Chrysler LLC. In addition to the Big 3 U.S. automakers, Magna's major customers include Tesla Motors, Volkswagen, BMW and Toyota. In Europe, Magna Steyr holds contracts for the assembly of the Peugeot RCZ and Mini Countryman.

Magna has approximately 159,000 employees in 321 manufacturing operations and 102 product development, engineering and sales centres in 29 countries. Magna operates under a corporate constitution which calls for distribution of profits to employees and shareholders. The terms of this contract are "fair enterprise" according to Frank Stronach, company founder.

Quick facts about Magna International, Inc.

Key people

Donald Walker, CEO Vincent J. Galifi, Executive VP & CFO Swamy Kotagiri, Chief Technology Officer

Net income

US$ 002.03 billion (2016)

Revenue

US$ 036.4 billion (2016)

Operating income

US$ 02.78 billion (2016)

Headquarters

Aurora, Ontario, Canada

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Magna International, Inc.'s estimated NPS of -2 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Auto Parts:O.E.M. is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Magna International, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Magna International, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Magna International, Inc.

Company Industry Score
Telfort Telecommunications / Wireless Carrier -3
Comcast Consumer Brands / Car Manufacturers -3
CIGNA Insurance / Health and Life Insurance -1
Chase Financial Services / Banking -1
Vodafone Telecommunications / Wireless Carrier -1
Ocado Consumer Brands / Grocery -4
Time Warner Telecommunications / Cable/TV service -5
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5

We have estimated the Net Promoter Score of Magna International, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.