Mad Catz Interactive, Inc. was an American company that provided interactive entertainment products marketed under Mad Catz, GameShark. Mad Catz developed flight simulation software through its internal ThunderHawk Studios, developed flight simulation and chess hardware under its Saitek brand, published games under its Mad Catz brand, and distributed games and video game products for third-party partners. The company was incorporated in Canada and headquartered in San Diego, California. Mad Catz had offices in North America, Europe and Asia.
|Key people||Karen McGinnis (CEO) David McKeon (CFO) Andrew Young (CTO)|
|Fate||Filed for Chapter 7 bankruptcy|
|Headquarters||San Diego, California|
|Industry||Video game industry|
|Traded as||OTC Pink: MCZAF|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Recreational Products / Toys is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mad Catz Interactive Inc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mad Catz Interactive Inc with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Mad Catz Interactive Inc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.