Macy's logo Macy's Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

-2

Macy's, originally R. H. Macy & Co., is a department store owned by Macy's, Inc. It is one of two divisions owned by the company, with the other being Bloomingdale's. As of July 2016, the Macy's division operates 728 department store locations in the continental United States, Hawaii, Puerto Rico, and Guam, including the Herald Square flagship location in Midtown Manhattan, New York City.

Macy's has conducted the annual Macy's Thanksgiving Day Parade in New York City since 1924 and has sponsored the city's annual Fourth of July fireworks display since 1976. Macy's Herald Square is one of the largest department stores in the world. The flagship store covers almost an entire New York City block, features about 1.1 million square feet of retail space, includes additional space for offices and storage, and serves as the endpoint for Macy's annual Thanksgiving Day parade. The value of Herald Square has been estimated at around $3 billion.

In 2015 Macy's was the largest U.S. department store company by retail sales. Macy's was the 15th-largest retailer in the United States for 2014 by revenue.

Quick facts about Macy's

Founded October 28, 1858; 158 years ago (1858-10-28) (as R. H. Macy & Co.) New York City, New York, U.S.
Products Clothing, footwear, accessories, bedding, furniture, jewelry, beauty products, and housewares
Key people Jeffrey Gennette (President & CEO) Terry J. Lundgren (Chairman)
Subsidiaries Macy's Furniture Gallery
Headquarters Cincinnati, Ohio, U.S.

Net Promoter Score for Top Brands compared with Macy's

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for General Merchandisers is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Macy's sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Macy's with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Macy's

We have estimated the Net Promoter Score of Macy's based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.