Macquarie Telecom Group Limited - Macquarie Telecom is a managed hosting and telecommunications company. It has offices in Sydney, Melbourne, Canberra, Brisbane and Perth. It owns and operates several data centers.
Macquarie Telecom was founded in July 1992 shortly after telecommunication deregulation in Australia. The company was listed on the Australian Securities Exchange in 1999.
The company's continued focus on providing a great customer experience is core to its service offering and differentiation. Net Promoter Score is the measure of customer loyalty that is assessed on a scale of -100 to +100, where a score of greater than +50 is excellent.
As announced on 15 March 2017 as part of the recent ASX announcement, Macquarie’s net promoter score is +66 for Q2 FY17 – the Australian leading NPS.
|Products||Data Networks IP VPN Solutions Metro Ethernet ADSL2+ Business Broadband Business Hosting Managed Hosting Dedicated Servers Server Virtualization Data Centres Colocation VoIP & Voice Fixed Line Business Phones Business Mobiles|
|Key people||David Tudehope, CEO Aidan Tudehope, Managing Director, Macquarie Government Peter James, Chairman Brent Henley, Chief Financial Officer|
|Industry||Telecommunications, Data Centers, Cloud Computing, Colocation, Cyber Security|
|Founded||Sydney, Australia, 1992|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Other is 56.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Macquarie Telecom sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Macquarie Telecom with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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