Macerich Company (The) Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-7

Macerich is a self-managed Real Estate Investment Trust headquartered in Santa Monica, California. It is the third-largest owner and operator of shopping centers in the United States.

It traces its antecedents to the MaceRich Real Estate Company founded in New York in 1964 by Mace Siegel and Richard Cohen who combined their first names to name their company. After years of buying and owning shopping centers privately, in 1994 the company went public as "The Macerich Company". In 2006, the company name was rebranded to "Macerich."

Quick facts about Macerich Company (The)

Headquarters

401 Wilshire Boulevard Santa Monica, California,

Founded

Santa Monica, California, (1964)

Industry

Real estate investment trusts

Traded as

NYSE: MAC S&P 500 Component

Revenue

US$ 881.3 million (2012)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Macerich Company (The)'s estimated NPS of -7 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Real Estate Investment Trusts is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Macerich Company (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Macerich Company (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Macerich Company (The)

Company Industry Score
Tesco Consumer Brands / Grocery -8
US Airways Travel and Hospitality / Airlines -8
McDonald's Consumer Brands / Fast Food -8
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
marks & spencer Consumer Brands / Grocery -10

We have estimated the Net Promoter Score of Macerich Company (The) based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.