LyondellBasell Industries N.V. is a public multinational chemical company with American and European roots, incorporated in the Netherlands, with U.S. operations headquarters based in Houston, Texas, and global operations in London, UK. It was formed in December 2007 by the acquisition of Lyondell Chemical Company by Basell Polyolefins for $12.7 billion. LyondellBasell was listed on the New York Stock Exchange on October 14, 2010. Lyondell was delisted from the New York Stock Exchange after the acquisition.
LyondellBasell's United States operations filed for Chapter 11 bankruptcy protection in January 2009 and emerged from bankruptcy in April 2010.
On March 3, 2015 LyondellBasell filed an unfair labor charge with the National Labor Relations Board against the United Steelworkers as a national refinery strike stretched into its fifth week. The company alleged union members have threatened employees returning to work at facilities affected by the strike and have been using abusive language on social media sites.
|Headquarters||Houston, Texas, United States and London, UK; Rotterdam, Netherlands (legal domicile)|
|Revenue||US$ 44.062 billion (2013) US$ 45.352 billion (2012)|
|Total equity||US$ 12.514 billion (2013) US$ 11.179 billion (2012)|
|Total assets||US$ 27.298 billion (2013) US$ 24.22 billion (2012)|
|Operating income||US$ 5.102 billion (2013) US$ 4.676 billion (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Major Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If LyondellBasell Industries NV sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of LyondellBasell Industries NV with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of LyondellBasell Industries NV based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.