Estimated Net Promoter Score is
Luna Innovations Incorporated is a company that develops and manufactures products for the medical, telecommunications, energy and defense markets. It is headquartered in Roanoke, Virginia. Luna's products are used to measure, monitor, protect and improve processes.
Luna Technologies is a division of Luna Innovations specializing in Luna-branded products for fiber optic testing of components, modules and networks, as well as integrated optics and distributed sensing solutions. Their fiber optic test and measurement devices include optical analyzers, reflectometers, tunable lasers, optical switches and customized systems for strain, temperature, shape and position sensing.
Luna's nanoWorks Division is developing nanomedicines for diagnostic and therapeutic applications using Luna's exclusive carbon nanomaterials, including the Trimetasphere.
Luna's Technology Development Division works with government agencies on technology development in four core areas: sensors and systems ; health sciences; and advanced materials including corrosion inhibitors, self-cleaning and self-healing coatings, impact indicators, flame retardant additives and nanomaterials; and secure computing using hardware-based anti-tamper technologies.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Health Care / Biotechnology: Commercial Physical & Biological Resarch is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Luna Innovations Incorporated sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Luna Innovations Incorporated with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Luna Innovations Incorporated based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.