LPL Financial Holdings is the largest independent broker-dealer in the United States. The company has more than 14,000 financial advisors, over $500 billion in advisory & brokerage assets, and generated approximately $4.3 billion in annual revenue for the 2015 fiscal year. LPL Financial was formed in 1989 through the merger of two brokerage firms—Linsco —and has since expanded its number of independent financial advisors both organically and through acquisitions. LPL Financial has main offices in Boston, Charlotte, and San Diego. Approximately 3,384 employees support financial advisors, financial institutions, and technology, custody, and clearing service subscribers with enabling technology, comprehensive clearing and compliance services, practice management programs and training, and independent research.
LPL Financial advisors help clients with a number of financial services, including equities, bonds, mutual funds, annuities, insurance, and fee-based programs. LPL Financial does not develop its own investment products, enabling the firm’s investment professionals to offer financial advice free from broker/dealer-inspired conflicts of interest.
|Headquarters||75 State Street Boston, Massachusetts|
|Key people||Dan Arnold, President & CEO|
|Revenue||US$$4.37 billion (2014)|
|Traded as||NASDAQ: LPLA|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Securities is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If LPL Financial Holdings sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of LPL Financial Holdings with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Tesco||Consumer Brands / Grocery||-8|
|US Airways||Travel and Hospitality / Airlines||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|Time Warner||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
|marks & spencer||Consumer Brands / Grocery||-10|
We have estimated the Net Promoter Score of LPL Financial Holdings based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.