Estimated Net Promoter Score is
Live Nation Entertainment is an American global entertainment company, formed from the merger of Live Nation and Ticketmaster. It owns, leases, operates, has booking rights for and/or equity interests in a large number of U.S. entertainment venues. The leadership consists of Greg Maffei as president and CEO of the company.
The merger that formed the company was opposed by members of the United States Congress, business rivals, and the Computer & Communications Industry Association, whose members include Google, Oracle, Microsoft, Yahoo, Intuit, and eBay.
The merger initially received regulatory approval in Norway and Turkey in 2009. In October 2009, the United Kingdom's Competition Commission provisionally ruled against the merger. On December 22, 2009, the Competition Commission reversed its decision and cleared the proposed merger. The United States Justice Department approved the merger on January 25, 2010, with some conditions to which both parties agreed.
As part of the agreement with governments to merge, Ticketmaster had to sell its ownership in its self-ticketing company, Paciolan and Live Nation Entertainment was placed under a 10-year court order prohibiting it from retaliating against venues that choose to accept competitors' ticket-selling contracts, and it "must allow venues that sign deals elsewhere to take consumer ticketing data with them".
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Entertainment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Live Nation Entertainment sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Live Nation Entertainment with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Live Nation Entertainment based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.