Lithia Motors, Inc. is an American nationwide automotive dealership network headquartered in Medford, Oregon. It is the seventh largest automotive retailer in the United States, and ranked #14 in Fortune’s Most Admired Companies in 2013. Lithia Motors, Inc. ranked #602 on Fortune's top 1000 companies in 2014 list, up from a rank of #653 in 2013. In 2015, Lithia Motors broke into the Fortune 500 list at #482, making it one of only three Oregon-based companies in the Fortune 500. This followed a year that saw the acquisition of the DCH Auto Group, one of the 10 largest dealer groups in the country with 27 dealerships, before being purchased by Lithia Motors.
|Subsidiaries||DCH Auto Group Carbone Auto Group Baierl Auto Group|
|Headquarters||Medford, Oregon, United States|
|Traded as||NYSE: LAD S&P 600 Component|
|Revenue||$8,678 million (FY 2016)|
|Total assets||$3,844 million (FY 2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Automotive Retailing, Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Lithia Motors sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Lithia Motors with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Tesco||Consumer Brands / Grocery||-8|
|US Airways||Travel and Hospitality / Airlines||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
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|BBC||Media / Cable/TV service||-5|
|marks & spencer||Consumer Brands / Grocery||-10|
We have estimated the Net Promoter Score of Lithia Motors based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.