Lincoln Electric is an American multinational and a global manufacturer of welding products, arc welding equipment, welding consumables, plasma and oxy-fuel cutting equipment and robotic welding systems.
The Fortune 1000 company is headquartered in Euclid, Ohio, United States and has a worldwide network of distributors and sales offices covering more than 160 countries. It has 42 manufacturing locations in North America, Europe, Middle East, Asia and Latin America. It also operates manufacturing alliances and joint ventures in 19 countries.
Lincoln Electric's business model was listed as one of the most studied by the Harvard Business School and has been featured in many case studies by other business schools around the world. Since 1975, eight cases have been written about Lincoln Electric by the Harvard Business School alone.
The company reported over $2.9 billion sales in 2013, with sales from North America accounting for 50% of it. Lincoln has over 8500+ employees globally and 3000 in the United States alone. Among Lincoln Electric's subsidiaries is The Harris Products Group, which is a manufacturer of Welding Consumables, Gas Apparatus, and other Specialty Products. The Harris Products Group has manufacturing facilities in Georgia, Ohio, California, Poland, Mexico, Brazil and Italy.
|Key people||Chris Mapes (President and Chief Executive Officer)|
|Traded as||NASDAQ: LECO S&P 400 Component|
|Revenue||US$2.69 billion(FY 2011)|
|Total assets||US$1.98 billion(FY 2011)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Industrial Machinery is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Lincoln Electric Holdings sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Lincoln Electric Holdings with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Lincoln Electric Holdings based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.