Protandim is a patented dietary supplement marketed by Lifevantage Corporation, a Utah-based multi-level marketing company. The manufacturers of Protandim claim the product can indirectly increase antioxidant activity by upregulating endogenous antioxidant factors such as the enzymes superoxide dismutase and "is not intended to diagnose, treat, cure, or prevent any disease." The efficacy of Protandim in humans has been investigated in two double-blind, randomized, placebo-controlled clinical trials, both of which showed it to have no significant overall effect on SOD or oxidative stress levels. In 2017, LifeVantage was issued a warning letter by the U.S. Food and Drug Administration regarding illegal advertising claims on the company’s websites suggesting that Protandim can play a role in helping to cure various ailments, including cancer and diabetes.
|Key people||Darren Jensen President, CEO Robert M. Urban COO Mark Jaggi CFO Joe M. McCord Chief Science Officer (retired)|
|Area served||United States, Canada, Japan, Mexico, Australia, Hong Kong|
|Headquarters||Salt Lake City, Utah, United States|
|Products||Dietary supplements, skin care|
|Revenue||US$ 208.2 million (2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Health Care / Major Pharmaceuticals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Lifevantage Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Lifevantage Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Lifevantage Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.