Liberty Tax Service is an American company specializing in the preparation of tax returns for individuals and small businesses. It is the third largest tax preparation franchise in the United States. The company began in Canada in 1997 when John Hewitt, co-founder of Jackson Hewitt, acquired a Canadian tax franchisor, U&R Tax Depot. In 1998, the company became Liberty Tax Service and opened five offices in the United States. Liberty Tax Service is the primary subsidiary of Liberty Tax, Inc., a NASDAQ-traded company.
Liberty Tax Service appeared on Forbes "Top 20 Franchises for the Buck" in 2012. Liberty Tax Service is well known for its wavers, people in Statue of Liberty costumes and Uncle Sam costumes, used as a form of guerrilla marketing. On October 28, 2011, a flash mob of costumed Lady Libertys danced in Times Square to promote Liberty Tax Service and celebrate the anniversary of the Statue of Liberty.
|Key people||John Hewitt, Chairman, CEO & President, COO CMO Martha O'Gorman, CFO Kathy Donovan CIO Charles E. Kirkpatrick|
|Founded||1997; 20 years ago (1997) Virginia Beach, Virginia, U.S.|
|Products||Tax preparation Tax preparation courses|
|Headquarters||Virginia Beach, Virginia, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Miscellaneous / Multi-Sector Companies is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Liberty Tax, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Liberty Tax, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Chase||Financial Services / Banking||-1|
|CIGNA||Insurance / Health and Life Insurance||-1|
|Comcast||Consumer Brands / Car Manufacturers||-3|
|Telfort||Telecommunications / Wireless Carrier||-3|
|Dish||Telecommunications / Cable/TV service||1|
|Cleeng||Technology / Software||1|
|Fifth Third Bank||Financial Services / Banking||1|
|Accenture Consulting||Technology / Other||1|
|Ocado||Consumer Brands / Grocery||-4|
We have estimated the Net Promoter Score of Liberty Tax, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.