Lexus Net Promoter Score 2019 Benchmarks

Estimated Net Promoter Score is

-9

Lexus is the luxury vehicle division of Japanese car maker Toyota. The Lexus marque is marketed in more than 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium and the U.S. in Torrance, California.

Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. Subsequently, the division added sedan, coupé, convertible and SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name. In 2005, a hybrid version of the RX crossover debuted and additional hybrid models later joined the division's lineup. Lexus launched its own F marque performance division in 2007 with the debut of the IS F sport sedan, followed by the LFA supercar in 2009.

Quick facts about Lexus

Key people

Tokuo Fukuichi (MD) Mark Templin (CEO) Vince Socco (VP, Asia Pacific) Alain Uyttenhoven (VP, EU) Jeffrey Bracken (VP, U.S.)

Website

Official sites (select by country)

Founded

1989; 28 years ago (1989)

Services

Automotive financing

Products

Luxury vehicles

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Lexus's estimated NPS of -9 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Automotive is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Lexus sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Lexus with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Lexus

Company Industry Score
marks & spencer Consumer Brands / Grocery -10
McDonald's Consumer Brands / Fast Food -8
Tesco Consumer Brands / Grocery -8
US Airways Travel and Hospitality / Airlines -8
Amazon Prime Consumer Brands / Entertainment -11
Ziggo Telecommunications / Other -11
Golomt Bank Financial Services / Banking -11
Wells Fargo & Company Financial Services / Banking -12
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6

We have estimated the Net Promoter Score of Lexus based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.