Lennar Corporation is a Fortune 500 company based in Miami, Florida, United States, in the Fontainebleau area. It was founded in 1954.
Lennar started as a single-family homebuilder in Miami, Florida, in the early 1950s and it has grown by acquisition. It concentrates on single-family attached and detached homes and purchases land through unconsolidated entities. Rialto Capital Managements is part of Lennar’s financial arm. Rialto invests in real estate and manages funds that invest in real estate. It also provides mortgage financing, title insurance, and closing services. While Lennar is an originator, it sells its origination pipeline in the secondary market and doesn’t retain servicing.
In 2008, Lennar was the United States' second largest homebuilder, constructing homes in 18 different states throughout the United States, including Arizona, California, Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Texas, Virginia.
|Key people||Stuart A. Miller (President and CEO)|
|Area served||18 states across the United States|
|Traded as||NYSE: LEN S&P 500 component|
|Operating income||US$ 329 million (2016 2Q)|
|Net income||US$ 218 million (2016 2Q)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Homebuilding is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Lennar Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Lennar Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Lennar Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.