LEGO A/S, doing business as The LEGO Group, is a Danish family-owned company based in Billund, Denmark. It is best known for the manufacture of LEGO-brand toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as LEGOland, and operates several retail stores.
The company was founded on 10 August 1932 by Ole Kirk Christiansen. The word "LEGO" is derived from the Danish words "leg godt", meaning "play well". The word "LEGO" also means "I put together" in Latin, and "I connect" or "I tie" in Italian. In the first half of 2015, The LEGO Group became the world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales.
| Key people | Bali Padda (President, CEO, COO, CHRO) John Goodwin (CFO) Julia Goldin (CMO) Loren I. Shuster (CCO) |
|---|---|
| Owner | Kirkbi A/S (75%) The Lego Foundation (25%) |
| Founded | 10 August 1932; 84 years ago (1932-08-10) |
| Revenue | 15.692 billion kr. (2016) |
| Operating income | 4.655 billion kr. (2016) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Leisure is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If LEGO sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of LEGO with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of LEGO based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.