Legg Mason Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

16

Legg Mason, Inc. is an American investment management firm with a focus on asset management and serves customers worldwide. Legg Mason offers products in equities and fixed income, as well as domestic and international liquidity management and alternative investments.

Founded in 1899 as a brokerage firm in Baltimore, Maryland, Legg Mason has since become the 20th largest asset manager in the world, serving individual and institutional investors on six continents. As of July 31, 2016, Legg Mason's assets under management aggregated to $757 billion.

Legg Mason operates using a multi-manager business model: each of the company’s subsidiaries, which form a diverse group of asset managers, specializes in a segment of the asset management industry and operates with investment autonomy. Legg Mason provides global distribution and invests in growth through core strategic services including capital allocation for product development, investing in our existing affiliates and making new acquisitions.

Quick facts about Legg Mason

Key people

Joseph Sullivan (Chairman of the Board, President, CEO)

AUM

US$728 billion (as of 31 March 2017)

Traded as

NYSE: LM S&P 400 Component

Headquarters

Baltimore, United States

Operating income

$50.831 mln (2015)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Legg Mason's estimated NPS of 16 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Securities is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Legg Mason sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Legg Mason with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Legg Mason

Company Industry Score
3 Mobile Telecommunications / Wireless Carrier 16
Morgan Stanley Financial Services / Banking 16
Sainsburys Consumer Brands / Grocery 16
FlexiGroup Financial Services / Banking 15
HBO Consumer Brands / Entertainment 15
PNC Banks Financial Services / Banking 15
AT&T Telecommunications / Cable/TV service 15
Sprite Consumer Brands / FMCG 17
TSB Bank Financial Services / Banking 17
Starz Consumer Brands / Entertainment 17

We have estimated the Net Promoter Score of Legg Mason based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.