Lee Enterprises is a publicly traded American media company. It publishes 54 daily newspapers in 23 states, and more than 300 weekly, classified, and specialty publications. Lee Enterprises was founded in 1890 by Alfred Wilson Lee and is based in Davenport, Iowa.
The company also provides online services, including websites supporting its daily newspapers and other publications. As of September 2013, Lee had 23.2 million unique web and mobile visitors, with 209.1 million pages viewed. Lee also owns 82.5% of TownNews.com, an Internet service company. The company offers commercial printing services to its customers.
Lee Enterprises is currently the fourth largest newspaper group in the United States of America. The company acquired Howard Publications, for $1.5 billion in 2005.
Since January 2012, its Executive Chairman, Mary Junck, has also been Chairman of the Associated Press.
|Key people||Mary Junck (Executive Chairman) Kevin Mowbray (President and CEO)|
|Products||Newspapers and television station|
|Headquarters||Davenport, Iowa United States|
|Revenue||US$648.5 million (2015)|
|Operating income||US$109.3 million (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Newspapers / Magazines is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Lee Enterprises, Incorporated sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Lee Enterprises, Incorporated with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Lee Enterprises, Incorporated based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.