Land O'Lakes, Inc. is a member-owned agricultural cooperative based in the Minneapolis-St. Paul suburb of Arden Hills, Minnesota, focusing on the dairy industry. The co-op states that it has about 3,600 direct producer-members, 1,000 member-cooperatives, and about 10,000 employees who process and distribute products for about 300,000 agricultural producers; handling 12 billion pounds of milk annually. It is ranked third on the National Cooperative Bank Co-op 100 list of mutuals and cooperatives. The co-op is one of the largest producers of butter and cheese in the United States.
|Products||Dairy Foods, Animal Nutrition, Seed and crop protection|
|Founded||July 8, 1921; 95 years ago (1921-07-08)|
|Key people||Christopher Policinski, President & CEO|
|Headquarters||Arden Hills, Minnesota, U.S.|
|Members||4,535 Farmer-Owners (2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food Consumer Products is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Land O'Lakes sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Land O'Lakes with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Land O'Lakes based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.