Lamar Advertising Company logo Lamar Advertising Company Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

-4

Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the U.S, Canada, and Puerto Rico. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States, Canada and Puerto Rico. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014.

Quick facts about Lamar Advertising Company

Key people Kevin P. Reilly, Sr. (retired CEO), Kevin Reilly, Jr., President and Chairman of the Board, and Sean Reilly, CEO
Industry Real estate investment trust, Advertising
Traded as NASDAQ: LAMR S&P 400 Component
Headquarters Baton Rouge, Louisiana
Products Outdoor Advertising

Net Promoter Score for Top Brands compared with Lamar Advertising Company

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Real Estate Investment Trusts is 0.



Browse NPS benchmarks

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Lamar Advertising Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Lamar Advertising Company with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Lamar Advertising Company

We have estimated the Net Promoter Score of Lamar Advertising Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.