L Brands Net Promoter Score 2019 Benchmarks

Estimated Net Promoter Score is

7

L Brands Inc. is an American fashion retailer based in Columbus, Ohio.

Its flagship brands include Victoria's Secret and Bath & Body Works. L Brands posted $10.5 billion in revenue in 2013, and was listed as #258 in the 2013 Fortune 500 list of top companies.

Quick facts about L Brands

Subsidiaries

Victoria's Secret Pink Bath & Body Works Henri Bendel La Senza

Products

Clothing, fashion accessory

Traded as

NYSE: LB S&P 500 Component

Founded

1963; 54 years ago (1963)

Revenue

US$ 12.574 billion (2016)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is L Brands's estimated NPS of 7 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Specialty Retailers: Apparel is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If L Brands sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of L Brands with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to L Brands

Company Industry Score
O2 Telecommunications / Wireless Carrier 7
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
Visa Financial Services / Credit cards 8
Sprint Telecommunications / Wireless Carrier 5
NatWest Personal Banking Financial Services / Banking 5
Goldman Sachs Financial Services / Banking 5
Mastercard Financial Services / Credit cards 5

We have estimated the Net Promoter Score of L Brands based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.