Kroger Company (The) Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-3

The Kroger Company, or simply Kroger, is an American retailing company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States's largest supermarket chain by revenue and the twenty-third largest company in the United States. Kroger is also the third-largest retailer in the world. As of December 2015, Kroger operates, either directly or through its subsidiaries, 2,778 supermarkets and multi-department stores. Kroger's headquarters are in downtown Cincinnati. It maintains markets in 34 states, with store formats that include supermarkets, superstores, department stores, 786 convenience stores, and 326 jewelry stores. Kroger-branded grocery stores are located in the Midwestern and Southern United States. Kroger operates 37 food processing or manufacturing facilities, 1,360 supermarket fuel centers and 2,122 pharmacies.

Kroger's employees are mostly represented by collective bargaining agreements union.

Quick facts about Kroger Company (The)

Products

Convenience store, supercenter/superstore, Other specialty, supermarket

Founded

1883; 134 years ago (1883) Cincinnati, Ohio, U.S.

Divisions

Inter-American Products various chains

Website

www.thekrogerco.com www.kroger.com

Key people

Rodney McMullen (CEO & Chairman)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Kroger Company (The)'s estimated NPS of -3 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Food Chains is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Kroger Company (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Kroger Company (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Kroger Company (The)

Company Industry Score
Time Warner Telecommunications / Cable/TV service -5
Time Warner Cable Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Ocado Consumer Brands / Grocery -4
Telfort Telecommunications / Wireless Carrier -3
Comcast Consumer Brands / Car Manufacturers -3
Kroger Company (The) Consumer Services / Food Chains -3
Vodafone Telecommunications / Wireless Carrier -1
Chase Financial Services / Banking -1
CIGNA Insurance / Health and Life Insurance -1

We have estimated the Net Promoter Score of Kroger Company (The) based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.