The Kroger Company, or simply Kroger, is an American retailing company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States's largest supermarket chain by revenue and the twenty-third largest company in the United States. Kroger is also the third-largest retailer in the world. As of December 2015, Kroger operates, either directly or through its subsidiaries, 2,778 supermarkets and multi-department stores. Kroger's headquarters are in downtown Cincinnati. It maintains markets in 34 states, with store formats that include supermarkets, superstores, department stores, 786 convenience stores, and 326 jewelry stores. Kroger-branded grocery stores are located in the Midwestern and Southern United States. Kroger operates 37 food processing or manufacturing facilities, 1,360 supermarket fuel centers and 2,122 pharmacies.
Kroger's employees are mostly represented by collective bargaining agreements union.
|Products||Convenience store, supercenter/superstore, Other specialty, supermarket|
|Founded||1883; 134 years ago (1883) Cincinnati, Ohio, U.S.|
|Divisions||Inter-American Products various chains|
|Key people||Rodney McMullen (CEO & Chairman)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food and Drug Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Kroger sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Kroger with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Kroger based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.