Korea Electric Power Corporation, better known as KEPCO, is the largest electric utility in South Korea, responsible for the generation, transmission and distribution of electricity and the development of electric power projects including those in nuclear power, wind power and coal. KEPCO is responsible for 93% of Korea's electricity generation. The South Korean government owns a 51.11% share of KEPCO. Together with its affiliates and subsidiaries, KEPCO has an installed capacity of 65,383 MW. On the 2011 Fortune Global 500 ranking of the world's largest companies, KEPCO was ranked 271. KEPCO is a member of the World Energy Council, the World Nuclear Association and the World Association of Nuclear Operators. As of August 2011, KEPCO possesses an A+ credit rating with Fitch Ratings, while Moody's has assigned KEPCO an A1 stable rating.
Currently located in Samseong-dong, Seoul, KEPCO headquarters is scheduled to relocate to the city of Naju in South Jeolla Province in August 2014 as part of a government decentralization program. The move, which has been in the works for years has been controversial Hwan-Ik Cho is the president and CEO of KEPCO.
|Owner||Korea Development Bank (32.9%) Korean central government (18.2%) National Pension Service of Korea (6.84%) Citibank (5.31%) Saudi Arabian Monetary Agency (1.48%)|
|Founded||1898 (as Seoul Electric Company) July 1st, 1961; 55 years ago (July 1st, 1961)|
|Headquarters||Naju, South Jeolla, South Korea|
|Key people||Cho Hwan-Ik (president and CEO)|
|Total assets||KRW 175.25 trillion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Public Utilities / Electric Utilities: Central is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Korea Electric Power Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Korea Electric Power Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Korea Electric Power Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.