Kleenex Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

31

Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used as a genericized trademark for facial tissue, especially in the United States, the name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Kleenex products are manufactured in 30 countries and sold in more than 170 countries. Kleenex brands include Cottonelle, Huggies, and VIVA.

Net Promoter Score for Top Brands compared with Kleenex

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / FMCG is 30.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Kleenex sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Kleenex with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Consumer Brands / FMCG companies with similar Net Promoter Score

Company Score
Danone 31
Kleenex 31
Heinz 31
Budweiser 29
Gillette 28
Heineken 34
Kellogg 27
Walgreens 25
Wal-Mart 37
Pampers 37

Other companies with Net Promoter Score similar to Kleenex

Net Promoter Score benchmark sources

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