Kimberly-Clark Corporation Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

8

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers.

Founded in Neenah, Wisconsin, in 1872 and based in Irving, Texas, since 1985, it has approximately 43,000 employees. Kimberly-Clark UK holds Royal Warrants from Queen Elizabeth II and from the Prince of Wales in the United Kingdom. Kimberly-Clark is also listed among the Fortune 500. Subsidiaries under Kimberly-Clark include Kimberly-Clark Professional.

Quick facts about Kimberly-Clark Corporation

Products

Kleenex Huggies Kotex Depend Scott VIVA Cottonelle Andrex Pull-Ups GoodNites Little Swimmers Poise Neat Sheet

Founders

John A. Kimberly Havillah Babcock Charles B. Clark Franklyn C. Shattuck

Founded

1872; 145 years ago (1872) Neenah, Wisconsin, U.S.

Key people

Thomas J. Falk, CEO/Chairman Maria Henry, SVP/CFO

Revenue

$21.152 billion (2013) $21.063 billion (2012)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Kimberly-Clark Corporation's estimated NPS of 8 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Durables / Containers / Packaging is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Kimberly-Clark Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Kimberly-Clark Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Kimberly-Clark Corporation

Company Industry Score
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
O2 Telecommunications / Wireless Carrier 7
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
Lyft Travel and Hospitality / Car Rental 9
Yahoo! Consumer Brands / Internet 9
TD Bank Financial Services / Banking 10
Sprint Telecommunications / Wireless Carrier 5

We have estimated the Net Promoter Score of Kimberly-Clark Corporation based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.