Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers.
Founded in Neenah, Wisconsin, in 1872 and based in Irving, Texas, since 1985, it has approximately 43,000 employees. Kimberly-Clark UK holds Royal Warrants from Queen Elizabeth II and from the Prince of Wales in the United Kingdom. Kimberly-Clark is also listed among the Fortune 500. Subsidiaries under Kimberly-Clark include Kimberly-Clark Professional.
|Products||Kleenex Huggies Kotex Depend Scott VIVA Cottonelle Andrex Pull-Ups GoodNites Little Swimmers Poise Neat Sheet|
|Founders||John A. Kimberly Havillah Babcock Charles B. Clark Franklyn C. Shattuck|
|Founded||1872; 145 years ago (1872) Neenah, Wisconsin, U.S.|
|Key people||Thomas J. Falk, CEO/Chairman Maria Henry, SVP/CFO|
|Revenue||$21.152 billion (2013) $21.063 billion (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Household and Personal Products is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Kimberly-Clark sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Kimberly-Clark with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Kimberly-Clark based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.