Kia Motor Corporation, headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company, with sales of over 3.3 million vehicles in 2015. As of December 2015, the Kia Motor Corporation is 33.88% minority owned by the Hyundai Motor Company totaling just over $6 billion USD. Kia Motor Corporation is a minority owner of more than twenty Hyundai subsidiaries ranging from 4.9% up to 45.37% totaling more than $8.3 billion USD.
| Key people | Hyoung-Keun (Hank) Lee, Vice Chairman and CEO Han Woo-Park, President and Co-CEOPeter Schreyer, Chief Design Officer |
|---|---|
| Founded | December 1944; 72 years ago (1944-12) as Kyungsung Precision Industry |
| Products | AutomobilesLuxury carsCommercial vehicles |
| Number of employees | 33,255 (as of December 2013) |
| Total assets | US$ 35.6 billion (2013) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Car Manufacturers is 39.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Kia sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Kia with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Mercedes-Benz | 39 |
| Kia | 39 |
| Hyundai | 39 |
| BMW | 40 |
| Audi | 37 |
| Toyota | 33 |
| Honda | 49 |
| Volkswagen | 28 |
| Ford | 28 |
| Harley Davidson | 52 |
| Score | Date | Source |
|---|---|---|
|
39
|
2013-04-01 | http://wordofmouthindex.com/womi-scores/top-100-brands/ |
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