KeyCorp Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

3

KeyBank, the primary business of its corporate parent KeyCorp, is an American regional bank headquartered in Cleveland, Ohio. Upon completing its purchase of First Niagara Bank in 2016, Key became the 18th-largest US bank by total assets. Since 2008, KeyBank has been the only major bank based in Cleveland.

KeyCorp's primary regulator, under the Bank Holding Company Act, is the Federal Reserve, while KeyBank National Association is a nationally chartered bank, regulated by the Office of the Comptroller of the Currency, Federal Deposit Insurance Corporation, U.S. Securities and Exchange Commission, and other customary regulatory bodies.

As of 2016, KeyBank had approximately 20,000 employees and a diverse client base. Key's customer base spans retail, small business, corporate, and investment clients. There are 1,200 KeyBank branches, located in Alaska, Colorado, Connecticut, Florida, Idaho, Indiana, Maine, Massachusetts, Michigan, New York, Ohio, Oregon, Pennsylvania, Utah, Vermont, and Washington, and 1,500 ATMs. KeyCorp maintains business offices in 31 states. As of 2015, Key was ranked 592 on the Fortune 500 list.

Quick facts about KeyCorp

Headquarters

127 Public Square, Cleveland, Ohio 44114

Traded as

NYSE: KEY S&P 500 Component

Founded

1825 Albany, New York

Revenue

$5.8 billion (2015)

Net income

$892 million (2015)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is KeyCorp's estimated NPS of 3 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Commercial Banks is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If KeyCorp sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of KeyCorp with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to KeyCorp

Company Industry Score
U.S. Bank Financial Services / Banking 3
Morrisons Consumer Brands / Grocery 2
Mediacom Consumer Brands / Entertainment 2
ESPN Consumer Brands / Entertainment 2
Discovery Channel Consumer Brands / Entertainment 4
Super 8 Travel and Hospitality / Hotels 4
Total Fitness Other 4
Fifth Third Bank Financial Services / Banking 1
Cleeng Technology / Software 1
Accenture Consulting Technology / Other 1

We have estimated the Net Promoter Score of KeyCorp based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.