Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a specialty coffee and coffeemaker company founded in 1981 and headquartered in the U.S. It sources, produces, and sells coffee, hot cocoa, teas, and other beverages under various brands in portion packs for its Keurig brewing systems; and sells coffee beans and ground coffee in bags and fractional packs. It sells many of its beverage varieties in K-Cup single-serve pods, and as of 2015 offers Vue, Rivo, Bolt, and K-Carafe pods as well.
Through its own and its partnership licensed brands, the company offers over 400 different varieties of coffee and other beverage selections. These include coffees that are certified organic, Fair Trade Certified, specialty blends, and flavored coffees and beverages.
Begun as a small specialty coffee roaster and store in Vermont in 1981, after regional and national expansion in the late 1980s and an IPO in 1993, Green Mountain Coffee Roasters completed its acquisition of the brewing-machine manufacturer Keurig, Inc. in 2006, enabling rapid growth through the high-margin sales of its many varieties of single-serve K-Cup pods for home and office use. GMCR changed its name to Keurig Green Mountain in March 2014.
|Products||Coffee makers and pods Beverages (coffee, tea, cocoa)|
|Formerly called||Green Mountain Coffee Roasters (1981–2014)|
|Industry||Food and beverage Appliance manufacturing|
|Founded||Waitsfield, Vermont, U.S. (1981 (1981))|
|Owner||JAB Holding Company (2016–present)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Beverages is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Keurig Green Mountain sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Keurig Green Mountain with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Keurig Green Mountain based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.