Kellogg Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is

27

Kellogg's Net Promoter Score is based on responses to a single question, typically on a scale from 0 to 10:

"How likely are you to recommend Kellogg to a friend or colleague?

Kellogg's promoters are those who respond with a score of 9 to 10, and they are likely to create most value, such as buying more, remaining customers for longer, and making more positive referrals to other potential customers. Detractors, responding with a score of 0 to 6 are believed to be less likely to exhibit the value-creating behaviors.

Responses of 7 and 8 are labeled passives, and their behavior falls in the middle of promoters and detractors.

The Net Promoter Score of Kellogg is a number from -100 to 100 calculated by subtracting the percentage of detractors from the percentage of customers who are Promoters.

Consumer Brands / FMCG companies with similar Net Promoter Score

Company Score
Kellogg 27
Gillette 28
Walgreens 25
Budweiser 29
Smirnoff 24
Kleenex 31
Heinz 31
Danone 31
Coca Cola 20
Pepsi 20

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Kellogg's NPS of 27 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / FMCG is 30.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Kellogg sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Kellogg with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Kellogg

Company Industry Score
IBM Consumer Brands / Electronics 27
Tesco Mobile Telecommunications / Wireless Carrier 27
Santander UK Banking Financial Services / Banking 27
Three Telecommunications / Wireless Carrier 27
Kellogg Consumer Brands / FMCG 27
Simyo Telecommunications / Wireless Carrier 26
Adidas Consumer Brands / Retail/E-tail 28
Dell Consumer Brands / Electronics 28
Ford Consumer Brands / Car Manufacturers 28
Gillette Consumer Brands / FMCG 28

Net Promoter Score benchmark sources

Score Date Source
27 2013-04-01 http://wordofmouthindex.com/womi-scores/top-100-brands/

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