The Kansas City Southern Railway Company still in operation. KCS was founded in 1887 and is currently operating in a region consisting of ten central U.S. states. KCS also owns and indirectly operates Kansas City Southern de México in the central and northeastern states of Mexico, and is the only Class I Railroad to own any track both inside and outside of Mexico's boundaries of track.
Kansas City Southern is headquartered in Kansas City, Missouri. Annual revenues as of 2007 were US$1.7 billion with 6,485 employees, and a market cap of roughly US$5 billion. As of first quarter 2008, KCS's CEO was Michael R. Haverty. As of August 1, 2010, Dave Starling was named the new CEO of KCS, having been both a close friend of Haverty and an important spokesperson to the railroad since 2008. Kansas City Southern company stock trades on the New York Stock Exchange under the symbol KSU.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Railroads is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Kansas City Southern sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Kansas City Southern with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Kansas City Southern based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.