K12 Inc. is a for-profit education company that sells online schooling and curriculum to state and local governments. Its educational products and services are designed as alternatives to traditional "bricks and mortar" education for public school students from kindergarten to 12th grade. K12 is a publicly traded education management organization that provides online education services to charter school students. It is paid for from taxes. K12 is the largest EMO in terms of enrollment.
|Products||education software, textbooks, workbooks|
|Revenue||$522.4 million (as of June 2011)|
|Total equity||$448.6 million (as of June 2011)|
|Operating income||$24.2 million (as of June 2011)|
|Number of employees||2,500 (as of June 2011)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Other Consumer Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If K12 Inc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of K12 Inc with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of K12 Inc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.