Deere & Company used in heavy equipment, and lawn care equipment. In 2016, it was listed as 97th in the Fortune 500 America's ranking and was ranked 364th in the global ranking in 2016.
John Deere also provides financial services and other related activities.
Deere is listed on the New York Stock Exchange under the symbol DE. The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping deer, with the words 'John Deere' under it. The logo of the leaping deer has been used by this company for over 155 years. Over the years, the logo has had minor changes and pieces removed. Some of the older style logos have the deer leaping over a log. The company uses different logo colors for agricultural vs. construction products. The company's agricultural products are identifiable by a distinctive shade of green paint, with the inside border being yellow. While the construction products are identifiable by a shade of black with the deer being yellow, and the inside border also being yellow.
|Products||Agriculture, Construction, Forestry, Consumer & Commercial equipment, Diesel engines, Automobiles|
|Founded||Grand Detour, Illinois (1837; 180 years ago (1837))|
|Key people||Samuel R. Allen (CEO and President)|
|Headquarters||Moline, Illinois, United States|
|Traded as||NYSE: DE S&P 500 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Manufacturing is 52.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If John Deere sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of John Deere with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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